Plymouth ventures investes in InContext Solutions. “InContext Solutions is a market research firm that specializes in product simulations.”

“…if a company wanted to test customer reactions to packaging or pricing, a group of consumers had to be rounded up and brought to a company facility, where market researchers would hover with clipboards to capture their reactions. ‘That’s extremely costly,’ Barry points out. Instead, with InContext’s technology, consumers don’t need to be brought on site thanks to 3-D virtual simulation, which Barry says reduces the cost of the endeavor by 90 percent and also speeds up the time it takes to gather feedback.”

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