FOR IMMEDIATE RELEASE – September 30, 2010
CONTACT: Jeff Barry, Partner
Ann Arbor, Michigan 48104
(734) 747-9401 phone/ (734) 929-1811 fax

Plymouth Venture Partners Fund II Makes First Investment in Lansing’s IDV Solutions

ANN ARBOR, MI— Plymouth Ventures announced its first investment from Plymouth Venture Partners Fund II (“PVP II”) in IDV Solutions, LLC of Lansing, Michigan. IDV is the provider of Visual Fusion, business intelligence software for building focused applications that unite content from virtually any data source in a visual, interactive context for better insight and understanding. Visual Fusion is often used to show organizational data in the context of a map and timeline, and several implementations of the product have received awards for their superior user experience, high performance, rapid development, and overall value to their organizations. IDV has grown its revenues rapidly in the past three years and has an impressive list of clients including Microsoft, Pfizer, the U.S. Department of Homeland Security, and the U.S. Department of Defense. IDV customers regularly report strong returns from their Visual Fusion investment in the form of revenue creation, operational savings, and strategic value.

Mark Horne, PMC’s Chief Executive Officer commented “IDV is a great match for our investment criteria. We knew after our first meeting with the company and initial due diligence that the strong Visual Fusion product, along with an experienced and innovative management team, made this an ideal first investment for PVP II. The Company has experienced strong, profitable growth by offering a high end, premium product during challenging economic times. We are pleased to have them as our first portfolio company”.

Mark Morrison, IDV’s Chief Executive Officer added, “We are very excited about partnering with the Plymouth team. Their knowledge, experience and track record will be of great benefit as we continue to grow and pursue new goals. We have been very selective in our search for an investment partner, and the individuals at Plymouth have proven themselves to be of the highest character and quality. We are more excited than ever about the future of IDV and the impact our products can have helping organizations around the world.”

Plymouth Management Company Partner Jeff Barry will take a Board seat with the company and assist IDV in accelerating its growth.

About IDV Solutions, LLC

IDV is a business intelligence software company committed to helping organizations gain more insight from data. By repeatedly solving key problems for customers in the Global 2000 and government, IDV and its products have earned a reputation for innovation, speed, and the highest quality user experience.