InContext Solutions is a Chicago-based, technology-driven market research firm specializing in “virtual simulation”. By combining the power of sophisticated 3D simulations with the speed and flexibility of the web, they have created a uniquely scalable virtual store research technology that provides clients with actionable insights for a quarter of the cost and one-third of the time of traditional methods. InContext’s client list consists of various Fortune 500 consumer goods corporations. The company’s superior 3D technology along with its ability to be used by survey participants across the globe through its on-line capability is what separates it from its clients, who typically can provide one or the other of these attributes, but not both.